Coors Light Chill Commercial

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Coors light chill commercial.

Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated. Rival ddb chicago handles the miller lite ad account. She cracks open a can of coors light and removes her bra from under her shirt. For an industry that has relied on sexist advertising for decades it will be interesting to see how the modern approach plays out.

When the mountains turn blue it s. Watch interact and learn more about the songs characters and celebrities that appear in your favorite coors light tv commercials. The new coors light campaign. The new 15 second spot which fits definitively in the oeuvre the brand has created within its made to chill world features a sweatpants clad woman grabbing a takeout box and a coors light from her refrigerator and settling in.

Jacques its first female chief marketing officer earlier this year. Published on july 30 2019. It doesn t get colder than this. Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may.

Coors light tv commercial the official beer of being done wearing a bra song by toots and the maytals a woman gets home from work leaves her bag by the door and kicks off her shoes. Coors is 4 2 abv light beer that is always lagered filtered and packaged cold. After feeding her goldfish she heads straight for the refrigerator. A new campaign called made to chill lacks the snowy peaks.

Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season.